Initiative is among the biggest global media agency group’s, with an over 10 year experience in growing brands.
People
Clients
Partners
Consumers
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The four i’s in Initiative represent our four key stakeholders – our people, our clients, our partners and our consumers. We value these relationships above all else, and our promises to these groups are unwavering.
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Initiative respects that everyone has something unique to contribute to the agency. We promise to listen to your ideas, harness your energy and support your passions. We want you to be yourself. At all times. Without compromise.
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We exist to help our clients grow by building strong brands that transform from forgettable and regrettable interrupters to culture contributors and creators. We promise to be your partners in business successes and challenges. Most of all, we always champion and love your brands.
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We promise to be the best agency partner in the business. We will be the best communicators – the most responsive agency with better briefs and detailed feedback. We build relationships on appreciation and recognition. We fuel innovation as the most open-minded agency.
We believe that innovative ideas need to be grounded in fact.
Full service media agency
Strategic planning-
Offline
media - Social
- Search
- Mobile
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Digital
e-commerce -
Content
creation - BTL
- Production
The team we are proud of
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Andis Laveiķis
CEO
+371 29565628 -
Mārtiņš Lellis
Head of Strategy
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Linda Brice
Media Director
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Gunta Trokša
Client Service Director
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Madara Kivkucāne
Brands Manager
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Rendijs Lubgans
Account Manager
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Pēteris Lapiņš
Account Manager
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Ieva Linda Ābola
Account Manager
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Kristiāna Sprudzāne
Account Manager
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Laila Vīksna
Project Manager
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Tīna Akmeņkalne
Project Manager
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Ilze Slava
Analyst
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Elīna Siriusa
Performance Strategist
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Kitija Katrīna Liepa
Performance Strategist
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Rūdolfs Balodis
Performance Strategist
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Mārtiņš Luns
PPC Strategist/META Lead
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Ilze Garkalne
Digital Project Manager
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Sintija Upīte
Digital Project Manager
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Anda Braķe
Junior Digital Project Manager
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Sandra Indriksone
Head of Digital Media Planing
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Gita Pētersone
Digital Media Planner
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Kristaps Čavars
Digital Media Planner
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Marta Magone Pavilone
Junior Digital Media Planner
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Baiba Gulbe
Media Planner
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Kristīne Trukšāne
Media Planner
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Kristīne Kinda
Media Planner
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Annija Zelča
Media Planner
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Jevgenija Balabanova
Media Planner
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Guna Neiberga
Chief Accountant
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Zanda Rītiņa
Accountant
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Raimonds Rozenfelds
IT Specialist
We are part of the IPG Mediabrands network, and in Latvia, we are one of the fastest growing full-service marketing communications agencies designed for the new era of consumer - brand engagement. Our vision is bold and future facing. We have chosen to take a path that leads to more effective and personalised communications, to drive success for both our clients and our team. The strength of Initiative lies not only in the high quality of our relationships with clients and partners, but the ability to develop new, long-lasting partnerships.
Current openings Apply now- 13th January street 33, 4th floor, Riga, LV-1050
- office@initiative.lv
- +371 67099344
