Initiative is among the biggest global media agency group’s, with an over 10 year experience in growing brands.





  • The four i’s in Initiative represent our four key stakeholders – our people, our clients, our partners and our consumers. We value these relationships above all else, and our promises to these groups are unwavering.

  • Initiative respects that everyone has something unique to contribute to the agency. We promise to listen to your ideas, harness your energy and support your passions. We want you to be yourself. At all times. Without compromise.

  • We exist to help our clients grow by building strong brands that transform from forgettable and regrettable interrupters to culture contributors and creators. We promise to be your partners in business successes and challenges. Most of all, we always champion and love your brands.

  • We promise to be the best agency partner in the business. We will be the best communicators – the most responsive agency with better briefs and detailed feedback. We build relationships on appreciation and recognition. We fuel innovation as the most open-minded agency.

We believe that innovative ideas need to be grounded in fact.

Full service media agency

Strategic planning
  • Offline
  • Social
  • Search
  • Mobile
  • Digital
  • Content
  • BTL
  • Production
Analytics Optimization


The team we are proud of

  • Andis Laveiķis


    +371 29565628
  • Mārtiņš Lellis

    Head of New Business

  • Linda Brice

    Media Director

  • Ļubova Noskova

    Account Manager

  • Mārtiņš Brastiņš

    Production Manager

  • Madara Kivkucāne

    Brands Manager

  • Madara Ķešane

    Account manager

  • Rendijs Lubgans

    Junior Account Manager

  • Vilnis Droiskis


  • Ilze Slava

    Head of Analytics

  • Karīna Brence

    Data Scientist

  • Vita Balckare-Ciekure

    Graphic Designer

  • Antra Milaseviča

    Head of Digital Media Planning

  • Dārta Buka

    Digital Media Planner

  • Sandija Daibe

    Digital Media Planner

  • Ieva Linda Ābola

    Digital Media Planner

  • Kristīne Trukšāne

    Media Planner

  • Baiba Gulbe

    Media Planner

  • Kristīne Kinda

    Media Planner

  • Zanda Rītiņa


  • Dace Studente

    Chief Accountant

  • Raimonds Rozenfelds

    IT Specialist

Join us

We are part of the IPG Mediabrands network, and in Latvia, we are one of the fastest growing full-service marketing communications agencies designed for the new era of consumer - brand engagement. Our vision is bold and future facing. We have chosen to take a path that leads to more effective and personalised communications, to drive success for both our clients and our team. The strength of Initiative lies not only in the high quality of our relationships with clients and partners, but the ability to develop new, long-lasting partnerships.

Current openings Apply now

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